We take great pride in the fact that we have created a shopping platform that adds a simple and effective touch to online ordering and communication, thus enhancing your shopping experience.

Our online brand is based on the highest expertise, efficient and friendly service and a product range that you can rely on for its quality, authenticity and luxury.

But we are not just an online business. You can find our shop on the high street of Vejle, a scenic and architecturally dynamic town located in the south-eastern part of the Jutland in Denmark. We have been operating at this shop since 1983. It is our base for all that we do.

We are also proud to have our own in-house watchmaker for all watch repairs. In addition, the Anytime team is made up of dedicated personnel with unique skills and expertise within the field of watches and jewellery. They are ready to answer any question that you might have before, during and after your purchase from us.

As our name implies, we are here to offer you the very finest, most efficient service and professional service – anytime, every time.

Our history

For us it all started in the 1970s when a young watchmaker named Carsten Maglebjerg returned to his home country of Denmark after having lived and worked as a watchmaker for the prestigious Bulovawatch manufacturer in Switzerland. Once back in Denmark, Carsten worked as a watchmaker in one of the high-street jewellers in Vejle. After a few years, and convinced of his talent and aiming higher, he purchased a small watch shop called the Vestergades Ure. He would then purchase the current high street store in 1983 from the Børsen Hansen family, who had run a successful jewellery business at that location for more than 100 years.

After a remodel at the new high-street location that Carsten had bought, the store re-opened as Maglebjerg Guld Sølv & Ure (which translates into ‘Maglebjerg Gold, Silver and Watches’). The shop went from strength to strength as the Maglebjerg family business grew in stature and reputation for its excellent service and high-quality watch and jewellery offerings.

In 2003 the business once again rebranded, this time as Anytime when it became part of a chain of independent watch and jewellery stores. The chain didn’t last, but the Anytime name stuck. Jumping forward to 2005, Anytime became one of the first watch shops in Denmark to launch an e-commerce site when it began selling watches to people from all over Denmark.

As online shopping gained momentum globally and technology changed and improved, Anytime invested in a completely new e-commerce platform. The re-design was an attempt to maintain its position as the leading online retailer of watches in Denmark and to take full advantage of technological advances in online retail shopping. The new website was launched in December 2007 and became an instant success, and everyone at the store in Vejle had to pack and ship orders all day and night to keep up with demand during those final days leading up to Christmas!

Online sales continued to grow as the internet became a more and more popular place for watch lovers and aficionados to shop. In 2010 our focus turned to outside the borders of Denmark with a new e-commerce platform that could support our European expansion. With the new website Anytime started selling watches to Sweden in 2010, Germany in 2011, the United Kingdom in 2013 and France in 2014.

In 2015 it was time to update and revamp the store in Vejle after more than 30 years. The store closed down for two weeks and in that period everything was taken out and replaced. The store now stands modern and ready for this new, brave and ever-changing century.

2016 is a time for even more exciting change for our company! Anytime has expanded the packing and watch repair facilities of our store, so as to allow even more room for the online business to grow. Similarly, our website has once again been updated, this time with a modern and responsive layout, so that the site can accommodate shopping from mobile devices.

For us at Anytime it is about always evolving and always looking forward, but never losing our proud sense of history and heritage.

Reasons to shop at Anytime

  • 100% secure online ordering

    Transmission of your credit card data is protected by SSL encryption from ePay and only our payment processor has access to your data – in other words, we do not store your credit card information.

  • We adjust the bracelet free of charge

    Prior to shipping the watch, we adjust the length of the bracelet free of charge. When buying a watch with a metal bracelet online, you will often find that you have to visit your local watch store to have the watch fitted to your wrist. However, Anytime is not your usual online retailer: our free service allows you to wear your new watch as soon as you receive it.

  • Return policy

    If you are not satisfied with your purchase, you may return the item within 14 days upon delivery – and receive a full refund if the item is returned in its original condition.This does not affect your statutory rights.